How to brief a photographer so the shoot actually works
The single biggest reason product shoots go over budget and still miss the mark isn't the photographer — it's the brief. Here's how we structure ours.
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Notes on making brands hard to ignore
Practical takes on photography, web, social, and branding — the things we actually tell clients, written down.
Website speed is a marketing problem, not just an engineering one
A slow site isn't a technical footnote — it's actively costing you conversions and search ranking. Here's what's usually to blame, and what actually moves the needle.
Read the postPosting more isn't a social strategy — here's what actually is
Volume without a point of view just trains your audience to scroll past you faster. A real content strategy starts with a handful of repeatable pillars.
Read the postYour logo is not your brand (but it's still worth getting right)
A great logo won't save a confused brand, and a rough one won't sink a clear one — but the difference in first impressions is real, and it compounds.
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